RWA Foundation · Media Kit
![WALLY, the RWA Foundation elephant]()
Brand Kit
The world has a right to financial services, and the Herd helps tell that story. Grab the WALLY NFT & RWA Foundation marks, brand colors and type below. Keep the elephant confident, the orange loud, and the wordmark in Poppins.
Marks
Logos
Do
- Give the mark room to breathe: clear space of at least one ear height all round.
- Set the wordmark in Poppins SemiBold, ink on paper or white reversed on ink.
- Use Signal Orange as an accent that points, not a fill that shouts everywhere.
Don't
- Add clothes or hair to the elephant. Keep WALLY as drawn.
- Stretch, rotate, or crowd the lockup against other logos.
- Swap the wordmark to another typeface or redraw the letters.
Palette
Tap a swatch to copy its hexColors
Brand
Paper & surfaces
Ink & text
Typography
Open source · free on Google FontsType
Aa
RWA Foundation
Aa
The world has a right to financial services.
$WALLY
0123456789 · TVL · APY
Brand & display: Poppins · Body: Instrument Sans · Data & labels: Geist Mono
Mascot
Tap a form to download the PNGWALLY
Meet WALLY, the Herd’s front elephant and the face of the RWA Foundation. One character, four finishes: the 3D renders for hero shots and merch, the flat 2D grey mark for clean UI, and the holographic 2D noise cut when you want a little shimmer.
